Tele2 Road to DreamHack 2024

How Tele2 used their Custom Fortnite Map to engage Gamers with Road to DreamHack

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The Problem

Tele2 was looking to create hype and engagement for their new custom training map in Fortnite “Tele2 Cyber City”. The challenge they were presented with was getting gamers to play in their map by creating natural touchpoints with gamers compared to traditional channels.

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The challenge was getting gamers to play on their map by creating natural touchpoints compared to traditional marketing channels.

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The Solution

A branded Tele2 marketing campaign with recurring tournaments made it possible for Tele2 to raise awareness and participation in “Tele2 Cyber City”. Tele2 being a sponsor of DreamHack creating a Road to DreamHack campaign was a natural touchpoint to engage gamers further. 

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The activation started with the largest Fortnite streamers and influencers promoting the map by playing it on stream and inviting their community whilst also promoting the upcoming Road to DreamHack tournament that will be played on their custom map. 

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The winners of the tournament were given travel, accommodation and DreamHack tickets. Visitors at DreamHack were also able to challenge our Fortnite influencers in the Tele2 stand. 

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The Results

Glitch Hub successfully helped tele2 engage with gamers through a combination of custom content, influencer campaigns and tournaments, establishing their presence in the gaming community.

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The campaign crushed its goals and gave gamers a reason to practice in Tele2’s custom map. The tournament's spots got taken within 10 seconds of going public.

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Visit the tournament page here: Tele2 Road to DreamHack

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