Tele2 Continues Its Gaming Initiative with Glitch Hub

[Stockholm, Sweden] - Glitch Hub is proud to announce its collaboration with Tele2 for DreamHack Winter 2024, where they will activate Tele2’s custom Fortnite map, developed in partnership with Samsung and GoMaddox.

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Tele2 has been a longstanding supporter of gaming in Sweden with previous campaigns in CS, EA FC (formerly the FIFA series), Fortnite, and partnerships with DreamHack, the esports team Alliance, and the Swedish CS2 Cup. With the goal of enabling limitless gaming experiences in Sweden, Tele2 is raising the bar even further alongside Glitch Hub.

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The campaign, Tele2 - Road to DHW, includes multiple elements to engage the gaming generation. The focus isn’t only on visibility but on creating meaningful activations for players. With Glitch Hub’s expertise in gaming culture and user habits, they have developed a concept where a unique competition set is combined with interactive influencer marketing, giving players the chance to participate in gaming sessions with campaign ambassadors.

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Throughout the campaign, participants will have the chance to win exciting products from both Tele2 and Samsung just by joining in, with a few lucky winners securing a full weekend at DreamHack Winter, where they’ll meet their idols and experience everything the LAN event has to offer.

About Glitch Hub

Glitch Hub is a Nordic gaming agency specializing in creating marketing campaigns that use gaming as a tool for brands to communicate with their target audience in a unique and genuine way.

About Tele2

Tele2 is one of Sweden’s leading telecom operators, delivering mobile services, TV, broadband, and Internet of Things solutions. With a vision of creating an unrestricted society, the company pushes boundaries for what’s possible within the telecom industry.

Contact‍

Press Inquiries: Joakim@theglitchhub.com
Tournament Information: Challengermode Tele2 page
Social Media: Follow Glitch Hub and Tele2 on their channels to keep up with the campaign

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