A new channel for brands aiming to reach young adults through gaming

GLITCH HUB, founded by veterans from Esportal, Inferno Online, and E-GO APP, offers brands new ways to engage young adults via gaming. With unique campaigns and early partnerships secured, the platform aims to reach a demographic moving away from traditional media.

Stockholm, 2024-09-26 – With a foundation and legacy shaped by the prominent Swedish gaming brands Esportal, Inferno Online, and E-GO APP, GLITCH HUB is now launching. The team behind GLITCH HUB boasts a rich history in the Swedish gaming scene and long-standing relationships with world-leading brands. They are now opening a new channel for unique interactions between brands and young adults, using gaming as the key medium.

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“In terms of knowledge and relationships, we are one of Sweden’s strongest companies in gaming, all thanks to the team’s hard work through both ups and downs in other projects,” says Peter Liljestrand, lead investor in the project and former founder and largest owner of Esportal.

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With a focus on offering unique gaming-oriented concepts and campaigns that both connect brands with young adults and strengthen relationships between parents and children, GLITCH HUB is launching with great momentum. Even before the official launch, the team has signed its first agreements and is engaged in promising discussions with clients and partners across multiple markets.

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“We know that 56% of young adults use ad blockers and that only 25% of them regularly watch traditional TV. Between us, we have decades of experience running companies in Sweden’s gaming industry, and we are now applying those collective insights, which will result in truly unique gaming experiences where brands can meet young adults on their home turf,” says Vincent Hallgren, CEO of GLITCH HUB.

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For more information about GLITCH HUB or inquiries about how we can work together to create unique connections between your brand and young adults, please contact:

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Vincent Hallgren, CEO
vincent@theglitchhub.com

David Trotzenfeldt, Head of Sales
david@theglitchhub.com

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About GLITCH HUB
GLITCH HUB is a newly founded company in Sweden’s gaming and esports industry, established by a passionate group of key individuals from Esportal, Inferno Online, and E-GO APP. Dedicated to building strong relationships between brands and young adults, using gaming as a powerful tool.