GlitchHub Launches New Event Concept – Gamers on Tour - Which brings Gaming to the Streets of Stockholm!
Stockholm, 2025-03-13 – During March 21–23, GlitchHub is rolling out its latest and most dynamic event concept to date: Gamers on Tour. Featuring a classic London double-decker bus transformed into a beautiful mobile gaming and activity center, the event offers the people of Stockholm a truly unique experience – a full weekend packed with gaming tournaments, pentathlon challenges, meet-and-greets with influencers, giveaways, and exclusive prizes, all while on a moving bus!
Strong Partnerships for an Unforgettable Experience GlitchHub has formed strategic partnerships with some of the industry’s leading brands to bring this vision to life. OMEN and HyperX are the main sponsors together with RIOT Games. They have all embraced the concept with great enthusiasm and without them an event of this scale would have been impossible. Elgiganten were quick to join in on the fun too as a destination partner, seeing Gamers on Tour as a perfect addition to the already ongoing launch-celebrations of their gaming department in the new and improved store in Barkarby.
“We’ve had the idea of a moving gaming center for years and we are absolutely delighted to finally be able to launch our first weekend with Gamers on Tour together with such amazing partners,” says Vincent Hallgren, CEO at GlitchHub. “We’ll be picking up people of all ages and skill levels and I personally can’t wait to bring the joy of gaming to the streets of Stockholm in a way no one has seen before.”
Gaming for Everyone – Anytime, Anywhere Gamers on Tour is designed to showcase how accessible and inclusive gaming can be. Regardless of skill level, everyone is welcome to hop on board and be part of this one-of-a-kind gaming experience. The bus will pick up passersby and gaming enthusiasts at selected stops throughout Stockholm, starting at Östra Station each day. Among the major stops are Elgiganten Barkarby, where a new gaming department is launching the same week, and Rålambshovsparken, where the beautiful scenery in springtime, running tracks and skatepark will merge with online gaming for the first time ever.
“Gamers demand the best when it comes to powerful and personalized gaming experiences and our new lineup with OMEN 16 Max and HyperX accessories are perfect for gaming everywhere,” says Line Bermann, Marketing manager Nordics at OMEN & HyperX. “When we heard about the idea of creating a mobile gaming center, we immediately knew we wanted to play a part of the maiden voyage.”
A Weekend of Gaming, Joy and Community Gamers on Tour is not just about competitions and prizes – it’s about creating memorable moments and spreading the joy of gaming to more people. Whether you're an experienced gamer or just curious to try, there’s a place for you on board.
For more information visit: https://gamersontour.com/
For press inquiries, or interview requests, please contact: viktor@theglitchhub.com
Follow the journey on social media and twitch:
About GlitchHub
GlitchHub is a Nordic gaming agency specializing in creating marketing campaigns and experiences with a gaming flavour, connecting people with brands in unique and genuine ways.