AGON by AOC DreamHack 2024

How AGON by AOC turned heads and won Hearts at DreamHack 2024

‍

The Problem

DreamHack Stockholm 2024 was the perfect stage for AGON by AOC to engage with visitors and showcase their products. With so much happening around the festival they needed to stand out. 

The goal was to give visitors an unforgettable experience while keeping the focus on AGON’s brand. 

The challenges: 

• Cut through the noise at a crowded expo. 
• Create activities that appeal to competitive and casual gamers. 
• Highlight AGON’s quality gear naturally without being too pushy. 

The Solution

Glitch Hub designed and executed an activation plan that was filled with fun and creativity: 

• Nerf Gun Challenges: Gamers took aim to win prizes, adding a playful yet competitive edge.
• Esports Tournaments: For many, it was their first taste of competitive gaming, all on AGON’s gear.

Glitch Hub worked closely with AGON by AOC team, managing every detail from planning to execution.

The Results

AGON by AOC made a strong impression at DreamHack:

• Hundreds of gamers participated in activities. 
• The tournaments showcased AGON’s products in action. 
• Social media buzz and influencer turn up amplified AGON by AOC expo.